Facebook releases its new ‘Off-Facebook activity’ privacy tool

Many apps and websites are free because they’re supported by online advertising. And to reach people who are more likely to care about what they are selling, businesses often share data about people’s interactions on their websites with ad platforms and other services,but given that the average person with a smartphone has more than 80 apps and uses about 40 of them every month, it can be really difficult for people to keep track of who has information about them and what it’s used for.

 

To help shed more light on these practices that are common yet not always well understood, Facebook is introducing a new way to view and control your off-Facebook activity. Off-Facebook Activity lets you see a summary of the apps and websites that send them information about your activity, and clear this information from your account if you want to. This is another way to give people more transparency and control on Facebook, along with recent updates to their Ad Library, updates to “Why am I seeing this ad?” and the launch of a new feature called “Why am I seeing this post?”.

What Is Off-Facebook Activity?

With Off-Facebook Activity, you can see and control the data that other apps and websites share with Facebook. You can:-

  • See a summary of the information other apps and websites have sent Facebook through the online business tools, like Facebook Pixel or Facebook Login,
  • Disconnect this information from your account if you want to; and
  • Choose to disconnect future off-Facebook activity from your account. You can do this for all of your off-Facebook activity, or just for specific apps and websites.

If you clear your off-Facebook activity, they’ll remove your identifying information from the data that apps and websites choose to send them,they won’t know which websites you visited or what you did there, and facebook won’t use any of the data you disconnect to target ads to you on their platforms like,Facebook Instagram or Messenger. With this facebook believes to give people more control over their data and resources.

When you visit Off-Facebook Activity, you’ll see the websites and apps that you use regularly, but you might also see some services that you don’t recognize. For example, a website you didn’t visit could show up because a friend looked it up on your phone. Or because you share a home computer with your partner and kids,thus this feature marks a new level of transparency and control for your Facebook account related activities.

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